Our brand is built on care, conscious choices, and a belief that design can make a difference. This Code of Conduct not only describes how we work – it expresses who we are and what we stand for. It is our promise, both to our customers and to ourselves.

We set the standard for responsible design

Everything we create should make the world a little better. That’s why we develop products that combine timeless aesthetics with thoughtful material choices and smart functionality. We believe in a design world where quality, care, and sustainability go hand in hand.

Respect is our starting point

We approach everyone with respect – partners, employees, and customers alike. We build relationships based on trust, transparency, and honesty. We only collaborate with actors who share our values and demonstrate the same commitment to social responsibility.

Ethical production from concept to finished product

We require all our manufacturers to provide:

  • Fair working conditions
  • Safe, humane work environments
  • Zero tolerance for discrimination and exploitation
  • Genuine respect for both people and resources

Our product journey should be as clean, conscious, and responsible as possible.

Animals deserve the best

At the core of everything we do is a simple principle: animals deserve the best. Every product should contribute to safety, joy, and well-being. We never compromise on materials, construction, or functionality when it comes to their health and safety.

Sustainability as a given

We carefully select materials, minimize waste, and think long-term. For us, sustainability is not a trend – it is part of our DNA and drives every decision we make.

We stand for integrity

We always act with professionalism and responsibility. We distance ourselves from all forms of corruption, undue influence, and unethical business practices. Our credibility is one of our most important assets, and we safeguard it with pride.

We are constantly evolving

Our brand grows – and so do our ambitions. We continuously evaluate our processes, challenge old norms, and raise the bar for what design for animals can be. We aim to inspire the industry and show that responsibility, beauty, and innovation can go hand in hand.