Last updated: 21 February 2026

1. Introduction

Your privacy is important to us. This Privacy Policy explains how Tail Living AB, reg. no. 559410-8697 (“Tail Living”, “we”, “us”) collects, uses, stores, and protects your personal data when you visit www.tailliving.com (the “Website”) or make a purchase from us.

We process personal data in accordance with the General Data Protection Regulation (“GDPR”) and applicable national data protection laws.

2. Data Controller

Tail Living AB is the data controller for the processing of your personal data.

Tail Living AB
Org. no: 559410-8697
Registered office: Täby, Sweden
Address: Tallkottsgränd 3, 187 64 Täby
Email: info@tailliving.com
Website: www.tailliving.com

3. What Personal Data Do We Collect?

We may collect the following categories of personal data:

a) Information you provide to us

  • Name
  • Address
  • Email address
  • Phone number
  • Payment information
  • Order and purchase history
  • Information provided when contacting customer service

b) Information collected automatically

  • IP address
  • Device information
  • Browser type
  • Usage data and browsing behavior
  • Cookies and similar technologies

4. Why Do We Process Your Personal Data?

To Fulfill Purchase Agreements

  • Process orders
  • Deliver goods
  • Process payments
  • Handle returns and complaints

Legal basis: Performance of a contract.

Customer Service

  • Respond to inquiries
  • Handle complaints

Legal basis: Performance of a contract or legitimate interest.

Legal Obligations

  • Comply with accounting regulations
  • Fulfill consumer protection obligations

Legal basis: Legal obligation.

Marketing

  • Send newsletters (where you have consented)
  • Provide relevant offers and promotions

Legal basis: Consent or legitimate interest (for existing customers in accordance with applicable marketing laws).

You may withdraw your consent to marketing at any time.

Website Improvement and Analytics

  • Analyze user behavior
  • Improve website functionality and user experience

Legal basis: Legitimate interest.

5. Data Retention

We retain personal data only as long as necessary:

  • Purchase data: up to 7 years (in accordance with accounting laws)
  • Customer service cases: for the duration of the case plus a reasonable retention period
  • Marketing consent: until withdrawn
  • Cookies: according to our Cookie Policy

6. Sharing of Personal Data

We only share personal data where necessary.

Recipients may include:

  • Payment providers
  • Shipping companies
  • IT and e-commerce platform providers
  • Marketing service providers
  • Authorities where required by law

All such parties process data under data processing agreements or as independent data controllers where applicable.

7. Transfers Outside the EU/EEA

Some of our service providers may process data outside the EU/EEA.

In such cases, we ensure appropriate safeguards are in place, such as:

  • EU Commission Standard Contractual Clauses, or
  • Other lawful transfer mechanisms under GDPR.

8. Your Rights

Under GDPR, you have the right to:

  • Access your personal data
  • Request correction of inaccurate data
  • Request erasure (“right to be forgotten”)
  • Request restriction of processing
  • Object to processing based on legitimate interest
  • Data portability
  • Withdraw consent at any time

To exercise your rights, contact us at info@tailliving.com.

9. Complaints

If you believe we process your personal data unlawfully, you have the right to lodge a complaint with your local supervisory authority.

In Sweden, the competent authority is:
Swedish Authority for Privacy Protection (IMY)
www.imy.se

10. Security

We implement appropriate technical and organizational measures to protect personal data against unauthorized access, loss, or alteration.

11. Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will always be available on our Website.